Just when you think you have seen it all, a travel company based in Kazakhstan would be like no man, you haven’t seen anything. Just this week Adweek published a strange ad campaign by a Kazakhstan based travel agency.
The message the ad is trying to pass it actually different from what many think. What the nakedness actually means is that there are no hidden charges on the cost of the airline tickets. That’s why the naked girls coving their private parts with hats.
The travel agency did not use only female flight attendants, there is also a male version where they used male pilots.
PR and communications consultant Marat Raimkhanov described the ad to the BBC as “a triumph of misogyny, a gesture of desperation to attract public attention. It’s a total failure—socially, morally and professionally.” Raimkhanov also called for a boycott of the Chocotravel brand.
Meanwhile here’s what a Chocotravel representative had to say in defense of the ad:
Chocotravel ticketing service director Nikolay Mazensev said the ad is “bold and outrageous and we did not mean to offend,” the BBC reported. But Mazensev added: “It shows no less than you’d see on the beach or by the pool. Do you attack girls in short skirts or swimsuits?”
“There’s definitely no sexism,” added Nurken Rzaliyev, an employee of parent company Choco family. “Opinions were divided, but attention was made to the problem of high ticket prices.”
Despite the fact that the ads have been widely criticized by many people, the travel agency is still believed the publicity is a good publicity.
To me, this is just a publicity stunt. One of the cheapest way to get traffic.