Nigeria Air: The Deep Meaning Behind The National Carrier Logo

The New Nigerian National carrier logo, name and tagline/slogan were unveiled yesterday at the Farnborough International Airshow in London by the Minister of State for Aviation, Hadi Sirika.

He said during the unveiling that Nigerian government will not own more than 5% equity of the National carrier. He also declared that the government will not be involved in running the New National carrier.

“The Nigerian Government will not own more than 5% (maximum) of the new National Carrier. The government will not be involved in running it or deciding who runs it,” he said

Furthermore, Sirika disclosed that the government and major aircraft manufacturers (Boeing and Airbus) are in talks concerning the New National Carrier aircraft. The Minister said that announcement will be made soon concerning the aircraft that will be used for the national carrier.

Lots of Nigerians have reacted to the logo design. From the findings, the majority did not give the logo a second thought before pouring out their anger on the new logo. Some thought it was a flying flag; some said it’s a ribbon. A Facebook user said the logo designer lack intellectual capacity and relevant to 21st-century thinking.
Nigerians will always be Nigerian. Someone asked “will it reduce the price of garri Oh…have they rescued the chibok girls and Leah Oh….why are they doing this when Fulani herdsmen killing people blab bla bla.

Twitter critics noticed the eagle but he asked why is the eagle going backwards. “Even the logo indicates the eagle is going back”

The designer of the bankrupted Nigerian Eagle said he will choose his own logo ten times over the Nigeria Air logo.

After looking at the logo for a long time, we realized that it is indeed an Eagle. Look closely at the logo; you will spot the eagle’s eye.

Nigeria Air: The Deep Meaning Behind The National Carrier Logo
The Eagle eye on Nigeria air logo

A Twitter user, Wunderkid, gave a breakdown analysis of the Nigeria Air logo and what it signifies.
He said

Taking a first glance at it, it looks like a waving flag/ribbon, more on the ribbon side though. But a critical look at it, you’ll realize it’s actually an Eagle which signifies 3 things HEIGHT, STRENGTH AND VISION

For any airline, characteristics required to succeed are VISION; to dream big, STRENGTH; to withstand any turbulence and HEIGHT to lift its customers from pickup point to destinations. A great concept the name “Naija Airline” would have done more for National branding though.


PS: The logo design analysis is Wunderkid personal opinion and does not the view of Minister of State for Aviation, Hadi Sirika.

Have you seen the Nigeria Air logo? If yes what do you think?

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